Ok, here's the deal. We all know the OSes in smartphones all around the world, from the famous Apple iPhone OSX, Windows Mobile(WM), Symbian, Symbian UIQ, Android(TBR), Palm, Blackberry.....
So far I have two iPods, an iPod Nano(2nd Gen) and the brand new iPod Touch. What about it? The experience, the interface, the simplicity. Is it great? For iPhone users in U.S, you all know that it is far more pleasing to use the Apple's iPhone OS rather than WM or other than that, right? For yrs now, Apple had delivered fantastic simplicity and experience in their softwares,OS and etc.
What you got to get is that, it is not only about the features but also the experience and the ease of living with it. People don't want a confusing and rather annoying OS to live with. We wan't the smartphone to do the work, not make us do the work. I did in fact lived with a WM smartphone, and it was a ache in the head 24/7, you can read about the annoying features by the link at the end of this.
Let's talk about the differences. Let's take iPhone and Windows Mobile. Take opening the web browser. By default in both OSes, it's a one touch and a two-touch. Apple did created the most easiest way to navigate through their menus. You can get to Safari right in the first menu.Touch and BOOM, you're there!!For WM, by def you have to go to Start(like most windows system do),then hit the IE link. Arghhhh!!!It can go on and on and on.
What about iPhone is the UI of the iPhone. It's so simple that a small kid can pick it up between 15 mins. It's simple, it's sweet, and it's Apple. And it's attractive!
Let's summarized this thing. Microsoft, it is not you are failing or what, it's just you got to do better to make get off Apple or else it is just a failure to me. Start by making the UI simple and sleeker. Then, make it more fun. It's not the features, it's the experience!